Paid Media
Catalyzing action, driving results
Explore a collection of our paid media success through traditional and digital channels for clients ranging from agriculture to luxury home goods.
Mosaic
Transforming Agriculture Media Strategy with Innovative Approaches
Client Industry:
Agriculture
Challenges:
Overcoming traditional media planning attitudes in the agriculture industry to test and adopt new strategies that improve media KPIs and drive business results
Solution:
Leveraging our cross-industry expertise, we implemented our “test, learn, optimize” strategy to introduce a dynamic mix of established and novel media tactics. By integrating insights from various sectors, we challenged the conventional “this is just the way it is done” mindset. Our updated media strategy not only aligned with the industry’s unique demands but also drove unprecedented performance improvements.
Result:
Our tailored approach led to a dramatic 79% reduction in cost-per-lead year-over-year (YoY) and a 480% increase in conversion rates YoY.
First Editions
Driving Brand Growth Through Strategic Media Campaigns in Home & Garden
Client Industry:
Home & Garden
Challenge:
Launching a successful rebranding campaign that impacts both B2B and B2C channels for a well-established brand
Solution:
Utilizing years of partnership, insights, and data on effective paid media strategies, we crafted a robust media campaign to maximize visibility and engagement for the rebrand. With a deep understanding of what works in paid media for the home and garden sector, our team was ideally positioned to deliver a campaign that made a substantial impact on the market. This holistic strategy encompassed both B2B and B2C channels, ensuring broad yet targeted reach and tangible business results.
Result:
Our strategic approach not only exceeded engagement forecasts by 43% but also significantly boosted brand awareness and consideration. This culminated in a remarkable sales growth of over 40% within two years.
Marvin
Reinvigorating Market Presence for a Luxury Brand in the Home Sector
Client Industry:
Luxury Home Goods
Challenge:
Reigniting brand awareness in the market after a period of inactivity, targeting both B2C and B2B segments
Solution:
Our media team crafted and executed a comprehensive campaign strategy that included meticulous planning and full-scale management of the execution and reporting processes. Initially, our strategy cast a wide net to gauge channel effectiveness and audience engagement. Through continuous testing and optimization, we identified the most impactful media partners and tactics. This data-driven approach informed refinements in the subsequent year’s campaign, further enhancing media ROI and brand metrics.
Result:
Employing a “test, learn, optimize” approach, we exceeded initial engagement forecasts by 55%, successfully re-engaging key audience segments. Brand lift studies confirmed increases in awareness and consideration across multiple channels.
Patterson
Enhancing Digital Marketing Efficiency for a Specialized B2B Medical Technology Company
Client Industry:
Category-Specific Medical Software, Equipment & Technology
Challenge:
Driving awareness and lead conversion for niche products in a competitive industry where standard digital strategies often fall short in efficiency.
Solution:
We shifted from focusing solely on lower funnel leads to implementing a comprehensive, full-funnel paid digital strategy to maintain a steady influx of interested prospects. Recognizing the unique challenges posed by the niche target markets for various products and services, our team recommended expanding the digital strategy to encompass the entire sales funnel. This broader approach continued to engage prospects and enhanced the efficiency of converting these prospects into leads.
Result:
This strategic adjustment led to a 40% decrease in the cost per lead year-over-year (YoY), significantly optimizing the digital media investment.
Bethel
Revitalizing Paid Media to Boost Inquiries and Enrollment for a Higher Education Institution
Client Industry:
Higher Education
Challenge:
Enhancing the effectiveness of paid media spending to drive increased inquiries and enrollment for the institution and its key programs
Solution:
We refined the targeting strategy to better align with specific program interests and adjusted channel investments to match the audience’s media consumption preferences. After identifying inefficiencies in the existing paid media strategy, we segmented our targeting to cater precisely to prospective students’ interests. By tailoring our approach based on detailed audience insights, we not only achieved immediate results but continued to refine and optimize our strategy to maintain momentum and drive further gains.
Result:
Our revamped strategy quickly yielded a 300% increase in website conversions year-over-year (YoY) within the first three months. This initial success was followed by sustained improvements, including increased inquiries and applications in the following year, even setting an internal record for applications for one of the school’s programs.