Rosecrance
Champions of hope.
Rosecrance, a leader in behavioral health, teamed up with Modern Climate to reimagine how they connect with those seeking care. Through a thoughtful website redesign and targeted media, we helped Rosecrance open doors to a brighter future, with hope as the guiding light.
BRAND STRATEGY
Championing hope
Hope isn’t just a word; it’s a promise. We built a brand strategy that makes hope tangible, positioning Rosecrance as more than a care provider—they’re the champions who walk alongside patients on
their journey. Every element, from messaging to visuals, was designed to connect with the emotional core of recovery, inspiring people to take action and trust that better days lie ahead.
Visual Direction
The feeling of hope
To capture what hope truly feels like, we carefully selected visuals that could evoke a sense of calm and possibility. The warmth of the brand color palette is woven throughout, and layering movements found in nature with still everyday moments aim to help ground
the viewer. Hope is personal and deeply emotional, and this visual approach reflects that truth—inviting patients to feel understood, cared for, and encouraged to take the next step.
Creative Campaign
Hope in every moment
Our campaigns were designed to do more than just raise awareness — they were crafted to elevate spirits and inspire action. By showcasing real, heartfelt stories and the promise of lasting recovery, we helped Rosecrance connect with potential patients
in a way that feels genuine and uplifting. Across digital, print, and out-of-home platforms, every message reinforced that with Rosecrance brighter tomorrows are waiting.
WEBSITE DESIGN & DEVELOPMENT
Hope at your fingertips
The redesigned Rosecrance website is more than a digital resource—it’s an emotional lifeline. Created with the understanding that recovery is a personal journey, the site delivers clear, compassionate content while offering a seamless, easy-to-navigate experience.
Whether someone is seeking help for themselves or a loved one, the site offers a sense of hope and encouragement at every click, making it easier for people to take that critical first step.
Media and CRM Integration
Reaching hearts,
changing lives
To spread hope even further, we built targeted paid media strategies that ensure Rosecrance reaches the right people at the right time. Through smart CRM integration, Rosecrance can nurture relationships in a deeply personal way — automating
outreach while making every interaction feel meaningful. The result is a connection that extends beyond just marketing — one that empowers people to take the step toward lasting recovery.