Endless Summer®
Elevating every outdoor living experience.
As the inventors of the world’s best-selling hydrangea, Endless Summer had established itself as the key player in the category. But, imitators were catching up and it was time to put some distance between the brand and the contenders.
Brand Strategy
Bringing lifestyle to gardens
Modern Climate worked to change how consumers think about hydrangeas—moving Endless Summer from a beloved garden staple to the brand that elevates every garden, yard, and patio experience with big, bold, and beautiful blooms all season long.
Visual Direction
A colorful expression
A refreshed logo, vibrant color, and bold graphics brought energy to Endless Summer’s visual identity, giving the brand a fresh, youthful look that stands out from the crowd.
Business Collateral
Standing out from the crowd
Redesigned Endless Summer blue pots stood out from the ubiquitous black pots at garden centers. Colorful and informative pot tags along with high-impact displays and signage helped seal the deal on the way to checkout. Coupled with outstanding blooms, Endless Summer’s retail presence was irresistible.
Creative Campaign
Experience life in full bloom
We employed a joyous approach to celebrating all that summer has to offer—accentuated by bursts of bountiful, long-lasting color that only Endless Summer delivers. The campaign leveraged print, digital, and social to help consumers see how the world’s best-selling hydrangeas can help them live their lives in full bloom.
