Motivity
Going beyond good enough.
In a commoditized, highly fragmented market, LubeTech recognized the need to push beyond the status quo for lubricants, chemicals, and specialty fluids. Partnering with Modern Climate, we developed Motivity—a brand dedicated to helping customers get the job done without compromise.
BRAND STRATEGY
Redefining Reliability
We set out to help Motivity raise the bar in industrial solutions. Knowing that customers need people and products they can count on when it matters most; we positioned Motivity as more than just a supplier of lubricants and chemicals. Motivity is a true industry ally,
delivering mission-critical solutions that cut through the clutter of commoditized choices. Focusing on pushing performance further, Motivity empowers customers to move beyond “good enough,” giving them the edge for long-term success, even in the toughest conditions.
BRAND IDENTITY
Dynamic Precision
Motivity’s visual identity tells a story of bold innovation and relentless momentum. The logo’s design elements—a nod to performance and precision—capture Motivity’s role in powering progress in the industrial world. Vibrant colors and sharp typography give the brand a confident energy.
The photography style, rich in texture and shadow, extends the brand’s bold character. Together, the visual elements express Motivity’s dedication to keeping industries moving boldly and powerfully forward.
CREATIVE CAMPAIGN
Putting Motivity in Motion
With a smart digital ad strategy that blended programmatic display, paid social, and paid search, we introduced Motivity as a bold new contender in the market. Targeted campaigns helped us broaden awareness in core regions—MN, WI, and IA—while setting the stage
for future growth. Every move showcased Motivity’s high-performance reliability and innovative approach, capturing attention, sparking engagement and connecting with new audiences.
