Saint Mary’s University
Transforming a legacy brand for modern enrollment.
Saint Mary’s was facing declining enrollment and the headwinds of public sentiment regarding the cost and value of higher education. To compete, the university needed to refresh its brand and create a compelling value proposition to entice undergraduates to take a look at all that Saint Mary’s had offered.
Brand Strategy
Saint Mary’s values create
real value
Our approach was guided by research that revealed that the Lasallian Catholic Values that Saint Mary’s was founded upon—rooted in social justice, equity, and inclusion—were spot on with what students were looking for, and what employees valued in the candidates they hired.
Our brand strategy focused on leveraging these values and focusing on the impact every student makes on their world.
Visual Direction
Navigating life with
character and purpose
From a well-defined position, Modern Climate set out to refresh the Saint Mary’s identity. A new logo incorporated the illuminating “Star of Mary” surrounded by the shield of truth and knowledge to reflect the university’s guiding principles and highest ideals. The new identity also included a new University seal and updated color, type, and imagery.
Campaign & Creative Strategy
All because of you
Our campaign focused on empowering messages and proof of how a Saint Mary’s education supports and prepares every student to find their place and make their singular impact on the world.
Website Design & Development
Navigating a future
of faith and intellect
A redesigned website experience invited students to embrace the rich heritage and vibrant community of a Lasallian Catholic education. It served as a portal to academic achievement and personal growth, guiding prospective students through diverse programs and inspiring futures filled with service and leadership.
