Brand Strategy & Definition.

More products, more channels, more messages. Today’s marketing climate makes it challenging for brands to be seen, heard and felt above the clutter.

It is not enough for people to find you; they must find you engaging.

At Modern Climate, we believe that clarity is the way to navigate through the complexities of modern marketing. Our proven approach to brand strategy and definition helps brands stand up, stand out and move boldly forward against the currents of change.

Whether creating a new brand, revitalizing a legacy brand, or crafting a positioning and messaging platform, Modern Climate helps brands clearly define who they are, why they matter and why people should care.

The result: Brand stories that break through clutter, shake up categories and help seize opportunities for growth.

Finding your brand’s sweet spot.

Modern Climate’s brand strategy and definition process delves into every aspect of your brand to uncover what’s at its core.

We link intelligence and heart to understand your business strategy and goals, your audience’s needs and behaviors, and the competitive and cultural dynamics surrounding your brand.

These findings help us uncover the sweet spot where your brand can stand out and win in a radically shifting, competitive and cluttered marketplace.

Your Brand's Sweet Spot: Relevance, Meaning, Distinction, Differentiation

Brand Strategy & Definition Capabilities

  • BRAND RESEARCH
  • TARGET DEFINITION
  • BRAND LAUNCHES
  • BRAND PILLARS
  • KEY MESSAGING
  • CREATIVE VALIDATION
  • LOGO CREATION
  • NAMING
  • ENGAGEMENT STRATEGY
  • BRAND STEWARDSHIP
  • BRAND MEASUREMENT
  • BRAND GUIDELINES
  • BRAND POSITIONING
  • CAMPAIGN ARCHITECTURE
  • CAMPAIGN STRATEGY
  • VISUAL IDENTITY

A Modern Partnership

As our name suggests, Modern Climate is a marketing agency with a decidedly modern twist. We merge the freshest brand strategy with the latest technology and demand generation capabilities to help our clients see clearly and move boldly forward in a world of complexity.

Contact Modern Climate to see how we can create more clarity for your brand. Together, we can set your brand in motion to compete in the modern marketing landscape.