Paid Media
Propel your audience into action and achieve your business objectives
Our approach
At Modern Climate, we dive deep into your business and industry to identify the most effective channel mix and content strategies to drive action—our comprehensive approach results in full-funnel marketing executions that generate a robust pipeline of prospects.
While we prioritize a digital-first strategy and boast media buying expertise across all digital channels, we also recognize the value of integrating broader tactics, such as print and out-of-home advertising, tailored to achieve your goals.
Our campaign management approach is powered by custom measurement tools that blend human expertise with advanced technology. We develop flexible measurement and reporting solutions that support specific media strategies across all digital platforms, including paid search, display advertising, programmatic buying, direct purchases, and social media.
Paid Media Capabilities
- Audience research & definition
- Budget & goal setting
- Media consumption trends & insights
- Channel planning & media mix analysis
- Audience targeting strategies
- Media buying & activation – programmatic, search, paid social, direct and traditional channel buying expertise
- Measurement strategy
- Customized reporting dashboards & performance analytics
- Testing plans & in-flight optimization management
Increase Brand Affinity
Whether you’re looking to build brand awareness or generate qualified leads, we create campaigns designed to meet your specific goals. Our flexible measurement tools, combining human insight and advanced technology, help us stay on top of performance. By continuously fine-tuning strategies and using precise audience targeting—we ensure your campaigns are always moving toward success.