How to Embrace AI Implementation within Your Marketing Organization
AI is a powerful new solution that doesn’t come with an instruction manual on ideal use cases or best practices for implementation. It’s got one group of people excited to put it to work and see how far they can push it. And it’s got another group anxious about the future and the uncertainty that AI brings. This push and pull between the two sides can lead to a standstill within organizations, inhibiting progress.
Like the invention of the internet and computers before it, AI brings us into uncharted territory. And like its technological predecessors, AI is moving at the speed of innovation. But more rapidly than anyone might have anticipated. ChatGPT set a record as the fastest-growing consumer software in history. Only two months after its launch in late November, the chatbot had 100 million monthly active users.
At Modern Climate, we’re embracing the change. We’re not afraid of where AI might take us—and you shouldn’t be either.
Putting AI to work
We believe AI is a game-changer, though we acknowledge that it’s in its early stages. It’s not a science yet, but we’re not going to sit on the sidelines and wait for it to be perfected. We want to unlock and untap its potential for our agency and our clients now. As our name suggests, Modern Climate aims to stay at the forefront of modern technology, marketing, and business innovations in order to provide relevant, insightful, and inspired solutions for our clients and ourselves.
Modern Climate developed a disciplined and pragmatic framework to explore AI possibilities and evaluate what the best solution would be for any given need within your organization.
We’re not afraid of AI, and you shouldn’t be either.
Reach out to learn more about how we’re embracing AI.
Event on Demand
Al in Action: Sparking Innovation from the Inside Out
Join Modern Climate for a dynamic session and bring fresh, tech-driven ideas back to your team. We’ll provide a practical framework that you can immediately put into play. Discover how to identify AI opportunities, craft a compelling vision, and take actionable steps toward turning technology into tangible results.
Advancing Forward: Our ongoing AI exploration and implementation effort
As we incorporated AI into our workflows, there were a few key initiatives we’ve focused on first.
HR chatbot
The Ask MC! chatbot streamlines employee support, offering quick, accurate responses to questions about policies and process.
Media performance data analysis
AI-powered media analysis speeds up insights, reducing manual work and freeing up time for strategic planning.
AI meeting agent
AI-driven meeting summaries and next steps are tailored to our organization, improving clarity and driving aligned actions.
AI persona development
AI persona generation delivers fast, consistent personas based on data, ensuring accurate insights for better targeting.
We also focused on solutions for the following use cases:
- Code completion
- Code generation
- Competitor profiling
- Performance benchmarking
- AI generated Images
- AI generated music
- AI quality assurance
- AI generated speech/voiceover
- Audience profiles
- LLM API integration
Disclosure to our clients
Out of an abundance of caution and respect, we remain transparent with our clients as we leverage these new tools and technology.
If we feel that a particular AI solution may add a benefit to our clients, we inform them on how we’ll put it to use, and are more than happy to discuss how it all comes together.
In doing so, we’ve found that a lot of our clients are interested in the work we were doing and how we managed the process for what to use and when to use it.
Accelerating AI into Action
At this point, you may be asking yourself, “should my team implement AI in the workplace?” or perhaps, “How would we even get started?”
Well, we can help with that.
We’ve built out a client workshop for current and future clients to share our approach to AI. And we’ve built out a framework to help adapt/modify the best practices we’ve developed to fit your needs within their organization.
