Challenge

Facing an increasingly competitive market, EcoWater wanted to solidify its place as the leader in the water softener and filtration systems category. They approached Modern Climate with the desire to build a website that would bring to life their brand’s rich 130-year history, increase lead-generation capabilities, and provide a tailored experience for unique audience groups. The company also requested a login portal to provide dealers with a single place to access marketing and promotion materials.

Approach

After an in-depth and staunch discovery process, Modern Climate selected WordPress as the open-source Content Management System (CMS), which gave EcoWater technological freedom within an easy-to-use system. Modern Climate’s Digital Marketing Team bench-marked existing analytics, which the UI/UX team then incorporated into an iterative and user-friendly design process, that paved the way for custom theme development.

Outcome

EcoWater’s new multilingual web property features an intuitive, fully responsive user-experience, and now incorporates an integrated dealer portal complete with a shareable content library. Consumers coming to the EcoWater site can now search for specific dealers in their area, filter by residential or commercial, and contact them directly via a custom-built form.