Shifting Brand Perceptions from Snack to Healthy

Jamba Juice needed to keep pace with an increasingly health-conscious market while also catering to its (700+) franchisees.

To do that, we realized they would need a website with a point-of-view that could educate its existing audience while also attracting a new — and skeptical — demographic seeking a fast, nutritious option.

Their site became a brand and content hub that helped guide and anchor the organization as it continued to grow and change with consumer attitudes and behaviors. It served as a landing spot for Jamba Juice customers that offered deeper experiences than just promotions and coupons and presented an opportunity to inform and excite.


Keeping a category leader out front by telling a better story