For more than a decade, LiveBarn built its business around a simple, powerful idea: put a camera in every venue and let families watch from anywhere. It became an essential connection to youth and amateur sports, with thousands of venue partners and an enormous—and growing—slate of games.

As LiveBarn entered its next stage of growth, the opportunity was bigger than improving a streaming service.

The company needed to modernize its core platform, make every experience more personal and unlock new value from the video it captures every day, without losing the simplicity and trust that made the service indispensable.

Modern Climate joined LiveBarn as an embedded transformation partner, bringing business and product strategy, experience design, technology, brand and go-to-market capabilities together around one shared ambition: build the next era of the game.

LiveBarn had already solved one of amateur sports’ hardest problems: capturing games at scale. Our work revealed the next unlock. Families, players and coaches did not need more footage; they needed faster paths to the games, people and moments they cared about—and more meaning from what they watched.

Together, we defined a platform strategy that moved the experience beyond venue-centric streaming and toward a connected sports ecosystem organized around games, teams, players and moments.

Research, experience mapping, technical planning and product prioritization created a shared vision for how navigation, viewing, accounts, subscriptions, schedules, scores and video could work together across devices. The resulting roadmap protected what people already trusted while creating the foundation for a much larger amateur sports platform.

Modern Climate is helping LiveBarn translate that strategy into a redesigned and rebuilt consumer platform across web, iOS and Android, with a reusable system designed to support future-proof experiences.

The work spans the complete customer journey: finding and watching a game, creating an account, subscribing and returning for what comes next. Modernized navigation and viewing sit alongside authentication, subscription and entitlement workflows, video-player integration, live scoring, game data and the administrative tools required to operate the platform at scale.

Just as important, the new experience begins to understand what each person follows. Upcoming games, live action, saved teams, player moments and relevant video can become part of a more personal journey. By connecting footage with schedules, scores, teams and athletes, a full game becomes an organized sports story: who played, what happened and where the defining moments can be found.

Reimagining the core platform created the foundation. LiveBarn Analytics demonstrated what that foundation could make possible.

LiveBarn Analytics combines LiveBarn game footage with Sportlogiq’s professional-grade hockey intelligence to give coaches, players and families a deeper view of performance. Modern Climate helped shape the product and developed the layer connecting footage, team and roster information, subscription management and Sportlogiq’s processing engine.

Once a game is submitted, the platform coordinates what is needed for analysis and connects the resulting insights to the right teams, players and video. The experience unlocks more than 500 performance metrics, player cards, comparison tools and video-linked insights—without new cameras, wearable sensors, manual uploads or time-consuming tagging.

Advanced analytics can feel complex or out of reach. Our job was to make LiveBarn Analytics feel powerful, understandable and useful to every audience it could serve.

Modern Climate created the LiveBarn Analytics identity and the “See the Ice Differently” platform, pairing a bold, performance-driven visual language with clear messaging for coaches, parents and players. We then carried the idea through a complete go-to-market system: audience-specific sell sheets, English and French materials, social and email, demonstration content, competitive tools, event signage and street-team materials.

We also designed and developed the product website to turn a complex offer into a guided path. Product demonstrations, plan positioning and audience-specific journeys help coaches move toward a demo while giving parents a clear way to raise their hand.

The partnership has moved LiveBarn’s ambition from strategy into working products and market-ready experiences. Together, the teams have established the direction for a modernized core platform, designed more personal team and player journeys, and brought LiveBarn Analytics from an idea to a functioning product, distinct brand and acquisition ecosystem.

Early coach demo requests and parent inquiries arrived before significant media support was in market—an encouraging signal of what happens when LiveBarn’s video scale is paired with differentiated products and a clearer customer value proposition.

More importantly, the work created a repeatable model for growth: find the opportunity inside LiveBarn’s core assets, build the product and experience needed to capture it, then create the brand and demand system that brings it to market.

Modern Climate remains embedded with LiveBarn as the core platform is developed, launched and expanded—and as Analytics opens new possibilities for player development, team performance and fan engagement.

By bringing video, data, teams, players and individual moments together, LiveBarn is becoming more than a place to watch the game. It is building a connected foundation capable of preserving every season and every athlete’s journey—while creating new value from everything that happens along the way.