Medtronic + Modern Climate
Break through with your next breakthrough.
We’re here to help Medtronic solve problems swiftly and boldly. You don’t need more marketing buzzwords or drawn-out processes. You need people you can count on to drive demand and move your projects forward. Less talking, more walking. Less philosophizing, more listening. Less us, more we.
Our job is to make yours easier.
A partnership that’s made to move.
Modern Climate has partnered with Medtronic on dozens of product introductions and relaunches over the years. We understand how important it is to work fast, think big, and stay close to help you deliver advanced medical technologies to the world. We’re equipped to keep pace with your next innovation.
Clarity wins.
We focus on what matters most—to fuel results that are easy to see. Strategy that simplifies. Creative that connects. Media that measures up. Tech that makes it easy. We always find a way to make the complex seem easy, because we start with clarity.
Focus brings us strength.
We don’t sell a long list of “services.” We focus on a few key strengths that can broadly adapt to solve a wide range of marketing challenges. With this approach, we can solve the whole thing or just one thing. We’ve helped Medtronic define market positions and deliver breakthroughs to the world.
No matter the ask, we focus on being:
- Brand-Forward, to create interest.
- Demand-Driven, to grow traction.
- Technology-Fueled, to remove friction.
From launching transcatheter heart valves to neurovascular innovations and digital health solutions, our collaborations take many forms. We adapt depending on the partnership’s mission but we always focus our efforts through the lens of brand, demand and tech to drive results.
Clarity in action.
With each strength complementing another, we can move business forward through capabilities that align with your aim.
Strategic Foundations
These are big picture brand and business strategy efforts that shape all creative and marketing activation.
Market Research
- Deep understanding of audiences, competitive landscape, and clinical contexts.
Positioning
- Clarifying value propositions and establishing unique territory.
Messaging Architecture
- Creating core narratives and key message frameworks.
Brand Development & Identity
Visual and verbal systems that create cohesion, recall, and differentiation.
Identity Systems
- Including logos, color palettes, typography, and look-and-feel.
Naming
- Creating brand or sub-brand names aligned to strategic purpose.
Content & Creative
- Ideating and developing brand stories that connect.
Digital & Experiential
Creating assets and experiences that power education, engagement, and decision-making.
Website Design & Development
- Content strategy, UX/UI, writing, and web builds.
Digital Product & App Interface
- UX/UI for digital tools in clinical and consumer settings.
Trade Show & Collateral Development
- Creating and producing high impact informational experiences.
Media & Channel Execution
Bringing the message to market with precision and impact.
Media Strategy & Execution
- Channel planning, audience targeting, and performance optimization.
Execution
Turning Ideas into Action
Our collaboration spans multiple therapies and product categories, ensuring that each launch is positioned for market leadership:
COREVALVE® SYSTEM
Implementing a medical device marketing strategy that shifted the focus from product features to individualized treatment benefits
EVOLUT™ TAVR PLATFORM
Reframing transcatheter valve replacement to focus on patient outcomes rather than product specs
INTELLIS® SPINAL CORD STIMULATION
Defining a new narrative for pain management, balancing clinical credibility with human impact
ARCTIC FRONT ADVANCE® CRYOBALLOON
Positioning Medtronic’s leadership in AFib treatment with a clear, benefit-driven approach
PIPELINE® VANTAGE ANEURYSM TREATMENT
Providing a strategic framework to build confidence in flow diversion and neurovascular care
TALLYGO DIGITAL SYMPTOM TRACKING
Shaping a shift in medtech marketing, moving beyond hardware to digital health innovation
MEDTRONIC CARE MANAGEMENT SERVICES
Establishing thought leadership in remote patient monitoring
ILLUMINATE FLUOROSCOPIC NAVIGATION
Defining messaging and creative strategies to communicate precision and confidence in pain intervention
MEDTRONIC PAIN INTERVENTIONS
Unifying two divisions (interventions and implantables) under one cohesive positioning, messaging, and creative framework
Impact
Defining the Strategy;
Empowering the Execution.
Every successful product introduction starts with the right strategy. By shaping the message, providing creative direction, and ensuring alignment across internal teams, Modern Climate helps Medtronic bring breakthrough medtech and medical devices technologies to market with confidence.
Ready to make it happen? We’re here to help you impact the lives of patients and lead medical technology forward. If you’re ready to go, just say so.
