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Challenging the status quo in a niche market.


  • Research
  • Brand Positioning
  • Key Messaging
  • Visual Identity
  • Campaign Development
  • Event & Trade Show Design
  • Point of Sale
  • Promotion
  • Sales Support


  • Media Planning & Management
  • Print & OOH
  • Radio
  • Television
  • Paid Social
  • Paid Search
  • Landing Page
  • Digital Display
  • Digital Video & Audio
  • Content Creation
  • Email
  • SMS Messaging


  • Experience Strategy
  • Site Architecture
  • UX/UI Design
  • CMS Integration
  • CRM Integration
  • Development
  • Deployment
  • Maintenance
  • Accessibility
  • Privacy
  • SMS Messaging
  • CMS Integration

Inferior performing commodity fertilizers and a host of look-a-alike competitors were stealing share from MicroEssentials premium fertilizer position.

Fueled by a determination to regain category leadership, MicroEssentials wanted to take a bold stance, challenging commodity blends with proof that MicroEssentials outperforms all others.

Brand Strategy

Tiny granule. Big results.

With everything crops need packed into every tiny granule, we positioned MicroEssentials as the Mighty Micro, with proven year-after-year performance that commodity fertilizers simply can’t beat.


Modern science meets
modern design

With a name like The Mighty Micro, we needed an identity that felt confident, bold, and strong. We modified the well-recognized, existing color palette, created a detailed 3D rendering of the a granule, and paired this with sharp and modern graphic elements.

Creative Campaign

Standing out from the field

A bold promise got a bold expression. Our work went head-to-head with would-be competitors and provided growers with the proof they needed to put MicroEssentials to work. We broke out of the Ag category cliched imagery with distinct graphics and headlines that deliver a punch—leaving no doubt that MicroEssentials plays to win.

microessentials by crop nutrition booklet
microessentials by crop nutrition booklet

Demand Generation

Moving growers to action

The Mighty Micro campaign is supported by a deep content marketing program designed to capture grower leads and nurture interested farmers through the purchase funnel with valuable content that deepens their understanding of how MicroEssentials can work in their operations.

microessentials by crop nutrition website pages
microessentials by crop nutrition website pages
ipad showing crop nutrition nutrient removal calculator
ipad showing crop nutrition nutrient removal calculator
MicroEssentials by crop nutrition website

Next Project

First Editions®

Taking the hard work out of yard work.