As conventional grocers continued to adapt to the food-conscious consumer, Sprouts Farmers Market had to defend its territory as an early innovator. The company had been wildly successful through innovations of their brick-and-mortar experience, but they needed to modernize their digital channels.
What we found was the key to Sprouts’ success was the inspiring nature and the approachable learning experience present in every store. By re-imagining the digital front door, we found we could create a welcoming sense of discovery through inspiring entry points that had direct connections to shopper mindsets.
Today, Sprouts is now inspired through a better understanding of how the business can proactively provide value to its customers; and the insights we uncovered have been reflected upwards into the organization to provide a framework for other customer touchpoints, including the in-store experience.