Evereve, a fashion-forward clothing boutique for moms, augmented its in-store experience by creating a monthly subscription box service, Trendsend. This personal styling service allowed consumers to complete an online style profile and put their fashion choices in the hands of experts. To deliver and scale its new Trendsend service nationwide, Evereve sought a streamlined technology strategy to make fulfillment and customer service more efficient.
Through UX discovery and research, Modern Climate looked at Trendsend’s current order fulfillment process for pain points and efficiency opportunities, conducting interviews with key audiences to help inform an optimal user experience. After assessing all insights and integration points, Modern Climate and Evereve developed a minimum viable product to test key functionality, requirements and usability. Frequent iterations throughout the project enhanced the user experience and accelerated the product to market.
Their new web application effectively streamlines internal procedures, allowing stylists to spend more time creating personalized ensembles and less time entangled in manual processes. Over 1,000 Evereve stylists across 70-plus locations and 22 states have embraced the new workflow — and all inventory tracking, management and order fulfillment is now seamless and efficient. Managing returns has gone from three hours to just a few minutes per day.
“I could tell you about the intricate integrations we had to do to make the process seamless for our stylists. But in reality, all that they see is a beautiful and simple-to-use app where all of the complexity has been hidden and masked so that they can focus on their core mission: styling and serving moms.” – Anthony Hoang, Evereve CIO