Refreshing a fishing brand leader — and its category

For years, the fishing category has stayed relatively flat. Zebco, a brand leader who exploded on the scene and led the emergence of the sport in the 1950s, needed to adapt not only to revitalize the brand — but fishing itself.

Together, we uncovered an opportunity to appeal to a broader audience of potential anglers by meeting them where they already are: outdoors.

With their new brand idea — Catch On — Zebco has brought itself beyond the “the reel that taught America to fish” to a brand driven to help people connect and find greater discovery on the water.

Jamba Juice

Shifting brand perceptions from snack to healthy