Strategy
Understand where your brand fits in and stands out
Our approach
Whether developing new brands, revitalizing existing ones, or introducing products into the market, Modern Climate helps brands clearly define who they are, why they matter, and why people should care.
We observe, question, and absorb. We seek to understand core audiences’ needs, behaviors, and perceptions. We explore brand equities and baggage and uncover competitive vulnerabilities.
The result: Strategies that help brands break through clutter, shake up categories, and seize opportunities for growth.
Strategic Capabilities
- Qualitative Research
- Quantitative Research
- Audience Insights
- Audience Definition
- Competitive Audits
- Industry Analysis
- Target Personas
- Brand Positioning
- Brand Architecture
- Brand Narratives
- Messaging Strategy
- Communication Planning
- Campaign Strategy
- Naming & Nomenclature
Left brain, right brain
We link intelligence and heart to find the idea at the heart of every brand.
We work tirelessly to define that sweet spot that connects your brand to audiences, internally and externally, in powerful and undeniable ways. It’s a rigorous process that’s equal parts strategy and creativity, because we believe crafting great brand strategies is a merger of both.