The Race for Applicants: Navigating Competition in Higher Education.
Higher education is more competitive than ever, but things are starting to look up. Undergraduate enrollment grew by 2.1% in fall 2023 after years of pandemic-related dips. Community colleges led the way with a 4.4% increase, but freshman enrollment remains a challenge, dropping 3.6%, especially at four-year institutions. To succeed in this shifting landscape, institutions need to do more than stand out—they need to connect meaningfully with students.
The Recruitment Challenge
Today’s students have more choices than ever. Universities aren’t just competing with each other, they’re up against online programs, trade schools, and certificate options that are shorter and more flexible. With undergraduate certificate enrollments up 9.9%, it’s clear that students are seeking pathways that fit their lives. To meet these changing preferences, institutions need to rethink their strategies.
That’s where Modern Climate comes in. We’re a higher education marketing agency that helps institutions differentiate themselves in ways that resonate with today’s students. As a university branding agency, we know that generic messages don’t work anymore. Students are looking for something real, and we help you express your unique value in a way that connects.
There’s no one-size fits all solution
At Modern Climate, we believe clarity is the key to effective marketing. We work with institutions to define their distinct character and make sure that message cuts through the noise. Our higher education branding services are designed to meet students where they are, ensuring your story reaches the right audience at the right time.
Our campaigns are responsive and dynamic. Today’s prospective students expect personalized experiences, and a one-size-fits-all approach just won’t do. We build data-backed campaigns that adapt to how students interact with them, offering thoughtful calls-to-action that guide them along their journey. With our approach, your institution stays top-of-mind, relevant, and impactful.
Meeting students where they are
Recruiting students requires a balance between building brand awareness and generating demand. The student journey from interest to application can be long, but we know how to keep them engaged every step of the way. By blending brand-building efforts with targeted demand generation, we help ensure continuous growth for your institution.
Work that move students to action
Modern Climate has a proven track record of delivering results. Our clients have seen increased interest and applications from prospective students, deeper engagement from faculty and alumni, and strong returns on their media investments. As a digital marketing agency for educational institutes, we bring both expertise and creativity to the table, helping colleges and universities stand out in a crowded field.
Let’s Partner
At Modern Climate, we understand the nuances of higher education marketing. We’re more than just a marketing agency for higher education—we’re a partner dedicated to helping your institution grow. Whether you’re looking to boost enrollment, improve engagement, or enhance your brand, we’re here to help.
Reach out today to start the conversation and see how we can work together to achieve your goals