Medtronic
Bringing Breakthroughs to Market with Impact
Innovation alone doesn’t drive adoption—connection does. In the competitive medtech space, success depends on more than groundbreaking science. It requires positioning, messaging, and creative direction that aligns internal teams and moves the market.
For nearly a decade
Modern Climate has partnered with Medtronic on dozens of product introductions and relaunches, shaping the strategy and creative vision behind some of their most advanced medical devices and technologies. From transcatheter heart valves to neurovascular innovations and digital health solutions, we’ve helped Medtronic define their market position and empower internal teams to bring their breakthroughs to the world.
Strategy
Charting a Vision Beyond the Products
Medtronic’s advancements are designed to transform lives.
But even the most revolutionary innovation needs the right story. Our role is to define that narrative and equip Medtronic’s internal teams with the strategy and creative foundation to bring it to life.
We help Medtronic
ESTABLISH MARKET-READY POSITIONING – Crafting messaging frameworks that ensure a consistent, compelling story
SHAPE CAMPAIGN CONCEPTS – Developing creative direction that serves as a blueprint for internal teams
GUIDE EXECUTION FOR MAXIMUM IMPACT – Providing strategic oversight to align messaging, creative, and go-to-market plans
Execution
Turning Ideas into Action
Our collaboration spans multiple therapies and product categories, ensuring that each launch is positioned for market leadership:
COREVALVE® SYSTEM – Implementing a medical device marketing strategy that shifted the focus from product features to individualized treatment benefits
EVOLUT™ TAVR PLATFORM – Reframing transcatheter valve replacement to focus on patient outcomes rather than product specs
INTELLIS® SPINAL CORD STIMULATION – Defining a new narrative for pain management, balancing clinical credibility with human impact
ARCTIC FRONT ADVANCE® CRYOBALLOON – Positioning Medtronic’s leadership in AFib treatment with a clear, benefit-driven approach
PIPELINE® VANTAGE ANEURYSM TREATMENT – Providing a strategic framework to build confidence in flow diversion and neurovascular care
TALLYGO DIGITAL SYMPTOM TRACKING – Shaping a shift in medtech marketing, moving beyond hardware to digital health innovation
MEDTRONIC CARE MANAGEMENT SERVICES – Establishing thought leadership in remote patient monitoring
ILLUMINATE FLUOROSCOPIC NAVIGATION – Defining messaging and creative strategies to communicate precision and confidence in pain intervention
MEDTRONIC PAIN INTERVENTIONS – Unifying two divisions (interventions and implantables) under one cohesive positioning, messaging, and creative framework
Impact
Defining the Strategy;
Empowering the Execution.
Every successful product introduction starts with the right strategy. By shaping the message, providing creative direction, and ensuring alignment across internal teams, Modern Climate helps Medtronic bring breakthrough medtech and medical devices technologies to market with confidence.
