Helping dealers build customers' dream boats

Grady-White, a boat manufacturer in Greenville, North Carolina, was struggling with its custom B2B web application that allowed dealers to order boats and parts, submit warranty information and generate reports based on their sales history with the organization. Grady-White needed to update the app’s outdated features while also introducing an exciting new feature for its dealer network — The Boat Configurator — that would enable dealers to design a customer’s dream boat by adding or removing features while dynamically updating boat specifications and pricing in real time.

To achieve this new complex application architecture, the MCX team rewrote the existing application, leveraged new and existing APIs and built a ReactJS Single Page App front end to create a rich interface that’s interactive, mobile-responsive and secure. Our team also built a completely new and modern client interface to seamlessly integrate the new updates with the current look and feel of the existing system.

With the introduction of the new, custom-built API data layer, the entire app can now seamlessly talk to the database and integrate with the client’s enterprise resource planning (ERP) system. The Dealer B2B application also has the ability to interact with the same systems that power the rest of the company, including the on-premises production line.